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A full-blown brand identity and strategy project involves creating a comprehensive and cohesive brand from the ground up. This includes developing the brand's core values, mission, vision, and positioning. This type of project is typically undertaken by new businesses or those undergoing significant changes that require a complete rebranding.

In contrast, a brand refresh focuses on updating and modernizing an existing brand identity while maintaining its core elements and overall brand recognition. The goal of a brand refresh is to keep the brand relevant and appealing without losing the established brand equity and recognition that has been built over time. This approach is often used by established businesses looking to stay current in a changing market without the need for a complete overhaul.

Check out this page for everything you need to know about the process, what's possible, and different options.

Certain font licenses, printing costs, website domains, hosting subscriptions, and email management systems are not initially included. Any additional cost not specified in the original scope will always be approved by you before any purchase is made.

At this time, I do not take logo-only projects. I aim to set up everyone I work with for the best possible success. While a logo is an important element, an effective brand encompasses much more. It includes your company's values, mission, and overall identity that resonates with your target audience. A strong brand builds trust and recognition, which can lead to increased loyalty and customer retention. Simply having a logo may not fully or strategically convey the essence of what your business stands for.

All of my concepts and wireframing are done in Figma. I typically prefer building sites using Webflow, Showit, Squarespace, and Shopify. If you need to use a different platform, please let me know, and we can see how to best adapt to your requirements.

No problem! This happens, especially if you’re with a company that is already working with a web development team. This situation is perfect for a design sprint.

The timeline depends heavily on the final scope of work, complexity of the deliverables, and how quickly feedback is received. Branding projects typically take between 5 to 8 weeks, and for photography, I usually deliver final images within 2 to 4 weeks of the session or event.

Yes! I require an initial deposit to secure your project, but the rest can be broken down into a payment plan based on your timeline and scope. For branding and larger projects, I typically require a 40% deposit, with the remaining two 30% payments spread out across the timeline. For design sprints and smaller projects, we can do a 50% deposit and a 50% final payment split.

To ensure I deliver the best quality results to each client, I only take on a select number of projects at a time, so I recommend planning ahead as much as possible. Please submit my inquiry form to get started!