FAQ
A full-blown brand identity and strategy project involves creating a comprehensive and cohesive brand from the ground up. This includes developing the brand's core values, mission, vision, and positioning. This type of project is typically undertaken by new businesses or those undergoing significant changes that require a complete rebranding.
In contrast, a brand refresh focuses on updating and modernizing an existing brand identity while maintaining its core elements and overall brand recognition. The goal of a brand refresh is to keep the brand relevant and appealing without losing the established brand equity and recognition that has been built over time. This approach is often used by established businesses looking to stay current in a changing market without the need for a complete overhaul.
Check out this page for everything you need to know about the process, what's possible, and different options.
Certain font licenses, printing costs, website domains, hosting subscriptions, and email management systems are not initially included. Any additional cost not specified in the original scope will always be approved by you before any purchase is made.
At this time, I do not take logo-only projects. I aim to set up everyone I work with for the best possible success. While a logo is an important element, an effective brand encompasses much more. It includes your company's values, mission, and overall identity that resonates with your target audience. A strong brand builds trust and recognition, which can lead to increased loyalty and customer retention. Simply having a logo may not fully or strategically convey the essence of what your business stands for.
All of my concepts and wireframing are done in Figma. I typically prefer building sites using Webflow, Showit, Squarespace, and Shopify. If you need to use a different platform, please let me know, and we can see how to best adapt to your requirements.
No problem! This happens, especially if you’re with a company that is already working with a web development team. This situation is perfect for a design sprint.
The timeline depends heavily on the final scope of work, complexity of the deliverables, and how quickly feedback is received. Branding projects typically take between 5 to 8 weeks, and for photography, I usually deliver final images within 2 to 4 weeks of the session or event.
Yes! I require an initial deposit to secure your project, but the rest can be broken down into a payment plan based on your timeline and scope. For branding and larger projects, I typically require a 40% deposit, with the remaining two 30% payments spread out across the timeline. For design sprints and smaller projects, we can do a 50% deposit and a 50% final payment split.
To ensure I deliver the best quality results to each client, I only take on a select number of projects at a time, so I recommend planning ahead as much as possible. Please submit my inquiry form to get started!
Please note that you are not purchasing completed deliverables, but a block of my exclusive working hours. I'll do my best to provide realistic expectations, and your responsiveness also greatly impacts the amount of work that can be accomplished. Upon booking, we will prioritize your tasks and categorize them as “must-haves” and “nice-to-haves.” While my experience allows me to work quickly and efficiently, I can't guarantee that I will complete all items by the end of the sprint.
We will use Asana to organize and communicate about tasks. Once you book a sprint, you will gain access to a dashboard and you can start populating your task queue. All tasks, copy, and assets must be uploaded and prioritized before the start date in order to begin work immediately. We will also be able to jump on video calls at any point during your sprint to work through any feedback.
All tasks, copy, and assets must be uploaded to the Asana dashboard before work can begin. This can include copywriting documents, images, fonts, logos, and graphics. During our preliminary call, we will discuss in more detail everything I will need to complete each task.
Sprints are a great fit for anyone who needs professional design support ASAP.
I am currently located in Charleston, South Carolina and operate in Eastern Standard Time. That being said, my working hours can be flexible to accommodate a time that works best for everyone.
Since timely feedback and approvals play a large role in my ability to work through your task list, I ask for prompt responses during sprints.
Due to the limited availability of design sprints, refunds of the deposit are not available in the event of a cancellation. However, you can reschedule up to 7 business days before your start date. Monthly retainers can be paused or canceled no later than one week before the start of the next month.
If you need more time to finish your to-do list, just let me know and we can book additional time in half-day or full-day increments as needed.
Still have a question?
