Shores

Shores connects the vibrant Southern California lifestyle to the local community – both in person and online – through high-quality, well-designed beachwear that promotes local pride, outreach initiatives, and good vibes from surf to slope.

Key deliverables:

Brand Strategy, Visual Identity Development and Design

Brand identity visualization for Shores Coastal. White Shores logo mark over an aerial view of the ocean.
Brand identity visualization for Shores Coastal. Logo on teal blue background.
Brand identity visualization for Shores Coastal. An opaque vellum clothing tag with the wordmark over a second tag with a pattern of an outlined version of the logomark on a linen background.
Brand identity visualization for Shores Coastal. Design decision explanation of parts of the logo mark.
Brand identity visualization for Shores Coastal. Background of a surfer on a large blue wave with the brand's tagline "Always Coastal"
Brand identity visualization for Shores Coastal. Flyer design example with the phrase "A Love Letter to Southern California"
Brand identity visualization for Shores Coastal. Knockout version of the logomark with a wave background and a hand-done script version of the brand name.
Brand identity visualization for Shores Coastal. Aerial view of a surfer paddling on a surfboard with text outlining the brand cornerstones of "Shop inspired designs," "Share the local pride," and "Support the community"
Brand identity visualization for Shores Coastal. The Shores logo and wordmark embroidered in blue on the front of a black snapback hat.
Brand identity visualization for Shores Coastal. Closeup of the word mark embroidered on the inside tag of a snapback hat.
Brand identity visualization for Shores Coastal. Girl with long brown hair walking on a beach in a white t-shirt with the blue Shores logomark printed on the left chest area.
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Elevating brands with intentional, visually cohesive creative solutions.

A multi-disciplinary creative studio based in Charleston, SC specializing in branding, graphic design, and photography for passionate, human-centric businesses from boutiques, to start-ups, to industry leaders. Serving the lowcountry & worldwide.

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